Archive for Buzz

Anheuser-Busch’s Marketing Strategies

Since I have several close friends that are furthering their Education using the Walden University online degree programs I have taken to reading The Chronicle of Higher Education online from time to time. It always has some quality articles that I have found interesting and entertaining as well.

I have been following the story of how as of last year, Anheuser-Busch has started  marketing a line of team-color Bud Light cans that are to appeal to sports fans in select markets. It seems that when the beer’s in your team’s colors that drinking seems safer and that has people up in arms about how that might encourage binge drinking and consumption by minors.

I can see how people (mainly school administrators) would be concerned about this marketing strategy. We have always had a problem with students drinking. Not just college kids, but high schoolers, middle schoolers and even some of the grade school kids are drinking and we all know how bad that can be for all concerned. You would think that companies that are making and selling alcohol would be a bit more cautious with their marketing strategies, I mean I’m sure that they have kids as well and that they should be more concerned with their safety rather than the all mighty dollar that they are always chasing after with little or no concern for what their products can do to people, especially our children.

The fair: my guilty pleasure

Authored by Edgar Guy

Let’s face it – the county fair is one big guilty pleasure.

It is a must-do event on my calendar every summer and has been for most of my adult life. I love watching the 4-H kids show their animals, and I’ve been known to sneak a peak at the lambs, cows and bunnies after the children put them back in the barns. I love the amusement rides, especially the Ferris wheel although I’ve always been a little afraid of heights. And I love the games, even though I often spend more money trying to win than the prizes are worth.

But the truth is there is one thing I like the best — the food. Ok, I know my doctor would tell me that most of it is a little unhealthy, but can eating good stuff ever really be bad? Give me an apple dipped in caramel or a funnel cake sprinkled with powdered sugar. Give me deep-fried veggies or a greasy blooming onion. Give me a huge dip of chocolate ice cream in a waffle cone – with sprinkles, please.

My children love the fair too. They’ve been enjoying the sights and sounds with me for as long as I can remember. And when I take them home, they often want to turn on fox to watch shows about the animals they have seen. As for me, I watch the food channels!

I could crochet them myself

I saw a headline about a pair of $500 socks and I was intrigued. So I clicked around and found a video that explains it. They look like they are crocheted (I could do that) and they cannot be washed or dry cleaned. The socks have a large fish-net type open-ness to them. I wonder how many pairs of these socks will be sold! What do YOU think of these socks?

Indian Summer

The weather has been wonderful these past few days, I’m hearing that this is our “Indian Summer” and that we need to enjoy it while we can because it will be gone before you know it and nothing will be the same until next Spring. I love Fall but Winter is just a bad deal all the way around.

McDonald’s Happy Meal resists decomposition for six months

I heard a bit about this on the radio this morning and was glad to see this article pop up on Yahoo.com when I got home and turned my laptop on. Amazing story that I’m sure we will all being a lot about for some time, don’t you think?

Vladimir Lenin, King Tut and the McDonald’s Happy Meal: What do they all have in common? A shocking resistance to Mother Nature’s cycle of decomposition and biodegradability, apparently.

That’s the disturbing point brought home by the latest project of New York City-based artist and photographer Sally Davies, who bought a McDonald’s Happy Meal back in April and left it out in her kitchen to see how well it would hold up over time.

The results? “The only change that I can see is that it has become hard as a rock,” Davies told the U.K. Daily Mail.

She proceeded to photograph the Happy Meal each week and posted the pictures to Flickr to record the results of her experiment. Now, just over six months later, the Happy Meal has yet to even grow mold. She told the Daily Mail that “the food is plastic to the touch and has an acrylic sheen to it.”

[Related: 'Double Down' among the worst fast food of 2010]

Davies — whose art has been featured in numerous films and television shows and is collected by several celebrities — told The Upshot that she initiated the project to prove a friend wrong. He believed that any burger would mold or rot within two or three days of being left on a counter. Thus began what’s become known as “The Happy Meal Art Project.”

[DIY: Make happier meals for your kids at home -- just don't forget one key tip]

“I told my friend about a schoolteacher who’s kept a McDonald’s burger for 12 years that hasn’t changed at all, and he didn’t believe me when I told him about it,” Davies told us. “He thought I was crazy and said I shouldn’t believe everything that I read, so I decided to try it myself.”

[Did you know? Before the Happy Meal, there was the Fun Meal]

Some observers of the photo series have noted that the burger’s bun appears at different angles, and therefore aired suspicions that the Happy Meal may not in fact be as “untouched” as the project’s groundrules stipulate. Davies says there’s a simple explanation for the mobile-bun effect. “The meal is on a plate in my apartment on a shelf,” she says, “and when I take it down to shoot it, the food slides around. It’s hard as rock on a glass plate, so sure, the food is moving.”

 

mcdonalds

Davies’ friend was the person who should have done the additional research. Wellness and nutrition educator Karen Hanrahan has indeed kept a McDonald’s hamburger since 1996 to show clients and students how resistant fast food can be to decomposition.

As for Davies, she said that she might just keep her burger and fries hanging around for a while as well.

“It’s sitting on a bookshelf right now, so it’s not really taking up any space, so why not?” she said. It ceased giving off any sort of odor after 24 hours, she said, adding: “You have to see this thing.”

In response to Davies’ project, McDonald’s spokeswoman Theresa Riley emailed The Upshot a statement defending the quality of the chain’s food. Riley’s email also blasted Davies’ “completely unsubstantiated” work as something out of “the realm of urban legends.”

“McDonald’s hamburger patties in the United States are made with 100% USDA-inspected ground beef,” Riley wrote. “Our hamburgers are cooked and prepared with salt, pepper and nothing else — no preservatives, no fillers. Our hamburger buns are baked locally, are made from North American-grown wheat flour and include common government-approved ingredients designed to assure food quality and safety. … According to Dr. Michael Doyle, Director, Center for Food Safety at the University of Georgia, ‘From a scientific perspective, I can safely say that the way McDonald’s hamburgers are freshly processed, no hamburger would look like this after one year unless it was tampered with or held frozen.’”

(Photo via Sally Davies’ Flickr)